The Importance Of People Loving You!

We are currently looking at moving out of this area and up to the biggest city in New Zealand. I think, for the genre this band caters to, and the much larger population, that they will be more in their element. Not only that, but there is a much larger range of live music venues - and that's a massive bonus.

Which brings me to my next point. The biggest thing I have learned over the past week is how important large local fanbase is. If you can grow your local following to a reasonable size of loyal fans, then any shows you put on are going to be a blast - and you know you won't have to worry about costs. Let's face it - if you have just 500 fans that are willing to spend $5 to see you play live, that's $2,500! With that money you can put on one hell of a show! Not only that, but if you have the great songs - then it will just get better and better. Doing that is what makes the big guys sit up and take notice!

I won't go into detail on how we will go about growing our fanbase just yet - I will do a full post on that real soon - and let you know what my idea's are. So keep following our journey, find out how it all goes... I will keep you fully updated!

Any Publicity Is Good Publicity... Right?

Well... yes... I happen to agree with that one. There are some great ways to go about it - and although there have been some very interesting attempts, here's one I thought I might pass on - the title alone made me laugh: "How To Get Publicity For Your Forgotten Band - Sue Stupid Pop Star", check the article out at Music Snobbery here.

So you can give publicity a go via the alternative route (as above), or go the professional route (as I will explain below). I must admit though, I am tempted to take that route above! haha

Anyways, I received the advice a while back to get in touch with a good PR person as soon as the album was done. At that stage, after investing a lot in buying our own studio and then recording the band, the funds simply weren't available to look into the PR side of things thoroughly.

Having put that off for nearly a year, I have decided that now is the time to look into that seriously. I was recently contacted by a Canadian PR company who love the album and that have the contacts and experience to get my artist some well-deserved exposure. I am considering it - but it might just be smart to wait until after the showcase next week.

But put it this way, PR is one of the most important (if not THE most important) aspect in music. You may have one great album, but it's no good if no-one knows about you! Getting an excellent PR person (that has the brains and the reputation) behind you could make all the difference!

THOUGHT FOR THE DAY: "Go for it now. The future is promised to no one"