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Sunday, April 27, 2008

YouTube.. Is It Worth It For Musicians?

Now, here's where it all gets interesting. I thought it was time to forget about the so called "commericial" avenues and work on getting it out to the people instead - after all, it is the 'people' that make the difference - always remember that! Don't get hooked on trying to be "commercial". If the people love you, then you'll make it there eventually.

So armed and ready, we uploaded the video to YouTube. In the first 5 days it received over 300,000 views!! How the hell did we do that? I'll tell you how. It all goes back to two crucial elements: 1.) have a damn good song; 2.) look after your fans! The latter one is most important. Reply to every comment - even if it's just to say "thanks". It shows that you actually give a damn and that they are appreciated. After all - they take the time out to not only listen to your music but to comment. Always remember - you never know WHO they are or WHAT they do. Every comment my artist receives gets a reply.

So, in answer to the question of how we 'worked it' on YouTube: it turned out that one of the guys I replied to absolutely loved the song and just happened to run an internet TV station! He decided he really wanted to help promote this band and threw it up on his front page. We were pretty stoked! After that, the views rapidly increased - and so did the email messages of people wanting to know when they are touring!

So... in a nutshell - is YouTube worth it for musicians? Hell YES! That is the people talking! Get the picture? Every single fan has the potential to help you - one way or another, some more than others - but ALL are important!

THOUGHT FOR THE DAY: "Identify your problems, but give your power and energy to solutions"