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Thursday, May 8, 2008

It's Not What You Know, But Who You Know

As I have mentioned on here several times, it's not what you know but who you know. Especially in a country as small as New Zealand.

This is probably common knowledge and expands further than just New Zealand. But at the end of the day - unless you are one of the movers and shakers within the music industry, or are good friends with them, then you are not going to get heard - at least, not on commercial radio. It's as simple as that. Actually, that's probably why we often listen to the radio and think "how the hell did that band manage to get on there?!". Come on... we've all thought that.

I have the perfect example of such a corruptive industry: at the 2007 New Zealand Music Awards, The Mint Chicks were the winners in five categories. In each of those same categories, New Zealand band Opshop were also nominated. Now, here's where it gets interesting - Opshop won the 'People's Choice' Award (i.e a category where the general public vote for their favourite band). What's even MORE interesting, is that The Mint Chicks were not even a finalist in that category!! Go figure!

Need I say more?! I think not.

Sounds all pretty depressing right? Fear not, for I believe there is a way to break through all this crap and get to the commercial audience. It has been done before... and I'll tell you how in the next post.

THOUGHT FOR THE DAY: "Our greatest glory is not in never falling but in rising every time we fall"