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Wednesday, May 14, 2008

Planning For A Showcase

With the showcase being only one week away, a suggestion was made by a good friend of ours (aka top roadie) to video the events leading up to it. For instance, rehearsals, packing the gear, organising transport etc along with the actual show - or at least, parts of it. With the idea of it all being collated together and used to create a documentary of the event.

I think it's a great idea and has a bit of merit! Always great to have the live footage - even if we take the audio out and throw the studio version of the song onto it. So am just putting down my thoughts on what we can include in it. I'm thinking an interview with the band will be a good base for it - and have bits and pieces of the recorded events spread throughout it.

Also, don't forget these sort of things make great promotional tools! No doubt some parts will end up on YouTube and the like. Also good to keep some parts of these things and make them available for fans only - i.e. those that have signed up to the newsletter on your website. You do have a small form where they can sign up to a newsletter, right?! If not, get one - now! (More on that later). But basically, fans love to get up close and personal with the artist - so if you give them unseen behind the scenes footage, they will love you for it.

So, on that note, if you have a big event coming up - or any event/gig etc, video some backstage footage, or behind the scenes stuff - great way to keep the fans coming back for more.

THOUGHT FOR THE DAY: "Great works are performed, not by strength, but by perseverance"