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Friday, June 13, 2008

Time To Organise A Tour: Where To Begin?

I briefly mentioned it in my last post, but with the band's second album due out at the end of the year, it's time to think about organising a tour - at least of the North Island. Even though the end of the year is 6 months away, the time to start getting it sorted is right now.

Wow, it's going to be a lot of work - a lot of promotion, a lot of organising and a lot of learning. I think that the promotion is going to be the hardest part - how do you market a band in a brand new city? Or rather, half a dozen cities they have never played in. The best thing I can think of there is that it's important to try and get to a couple of those cities and play before the tour. Even if it's just once - just to get the name out there.

I don't know how big a part the internet could play with this - but I think it's a factor in promoting. Try and build the fan base online at least - let's face it, if they hear the music, love it then they might just be keen on coming to a live show.

Over the next 2 days we are going to be compiling a list of the cities/towns we want to visit, after that it's a matter of researching which particular venues would be most suitable. I have been thinking about how we can incorporate our plan - of how to sell out a show - into this tour, so that we end up with packed out venues and no loss of money. The only problem with that is getting those tickets "sold" before the show. Have a read here so that you know what I'm talking about. Will keep you updated as I go.


breakfree74 said...

Excellent, a tour is also a good way of gauging just whats out there in regards to a feel for the overall lay of the music land...if you know what i mean ? That will factor in i would expect lessons learnt and a lot of new ones along the way for all concerned.

Best of luck with it ! Keep us posted with how it all fairs :-)

Rokchic said...

Thanks so much for your good wishes. Will most definitely be keeping it all logged here on my blog. No doubt I will learn alot on the way and be able to pass it on to my readers!